Ellison Overview

Our Company

Since 1977, Ellison has pioneered die-cutting for both the classroom and the craft room. From the very first press-style machine to the roller machines and embossing tools of today, Ellison continues to offer users unlimited resources for expression.

Throughout the years, Ellison has built its reputation by using the finest materials to craft one machine and one die at a time. After more than 30 years of doing business, the Ellison name is synonymous with trust and quality.

Ellison makes its corporate headquarters in Lake Forest, CA, where, under the leadership of CEO Kristin Highberg, the company ambitiously plans the next generation of creative products.

Our Mission
We are a family. Each individual member shares our distinct passion for creativity with a mutual goal of measured success. Founded on the principle of unlimited expression for all, we are accountable to each other and are personally connected to our customers. Together as one, we are driven to lead our industries with uncompromising quality, innovative design and inspiring, award-winning products that energize the next generation of fun.


Our Products


For crafters, Ellison offers die-cutting and embossing solutions for everything from scrapbooking and cardmaking to fashion, home décor and more.

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Ellison Education

For educators, Ellison offers die-cutting solutions strong enough to serve an entire school, as well as smaller-scale alternatives for the classroom to enhance curriculum and address important standards.

Ellison Brand Facts
Discover how a brand created for teachers by a teacher shapes K-12 education.


Our Markets

Ellison offers many distribution channels for its educational and crafting brands, including:

Direct to Consumers:

Retail Partners


Our Retailer Partners

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