Minimum Advertising Price Policy

Effective January 1, 2017

In recognition of the worldwide reach of internet advertising, Ellison has unilaterally adopted this Minimum Advertising Price Policy (MAP or MAP Policy) to preserve its strong reputation for providing customers with high value Sizzix Products and strong after-sales support.

Ellison greatly values the efforts of resellers who distribute Sizzix Products. Ellison desires to promote a fair business environment for its resellers and to support their promotional and educational efforts to customers. Ellison also desires to preserve individual pricing decisions while protecting the brand quality of Sizzix Products.

Sizzix Products and MAPs
The Sizzix Products and authorized Minimum Advertising Price of those products under this policy are:

Part NumberEFFECTIVE 01/01/2017MSRPMAP

657900

Big Shot (Powder Blue & Teal)

$119.99

$79.99

660425

Big Shot (White & Gray)

$119.99

$79.99

661305

Big Shot Jewelry Studio (White & Gray)

$149.99

$99.99

661580

Big Shot Fabric Series (White & Gray)

$119.99

$79.99

661760

Big Shot Starter Kit - Inspired by David Tutera (White & Gray)

$159.99

$99.99

658300

Big Shot Starter Kit (Powder Blue & Teal)

$199.99

$124.99

661500

Big Shot Starter Kit (White & Gray)

$179.99

$119.99

660540

Big Shot Express (White & Gray)

$229.99

$159.99

660340

Big Shot Plus (White & Gray)

$199.99

$139.99

660341

Big Shot Plus Starter Kit (White & Gray)

$249.99

$174.99

661581

Big Shot Fabric Series (White & Gray)

$199.99

$139.99

656250

Big Shot Pro w/Standard Accessories (Periwinkle)

$349.99

$299.99

660550

Big Shot Pro w/Standard Accessories (White & Gray)

$349.99

$299.99

657600

Big Shot Pro w/Extended Accessories (Periwinkle)

$399.99

$319.99

660900

Big Shot Pro w/Extended Accessories (White & Gray)

$399.99

$319.99

656850

Vagabond

$199.99

NONE

660855

Vagabond 2

$199.99

NONE

Part NumberEFFECTIVE 07/01/2015MSRPMAP

657650

Vintaj BIGkick

$99.99

$59.99

658500

SophistiCut (retired)

$59.99

NONE

656225

Texture Boutique (Powder Blue)

$29.99

NONE

660950

Texture Boutique (White & Gray)

$39.99

NONE

656280

Texture Boutique Beginner's Kit (Powder Blue)

$49.99

NONE

660951

Texture Boutique Starter Kit (White & Gray)

$59.99

NONE

Part NumberEFFECTIVE 01/01/2015MSRPMAP

659860

eclips2 Starter Kit

$299.99

NONE

659861

eclips2 Starter Kit w/Bluetooth

$349.99

NONE

657750

eCAL software

$79.99

NONE

Part NumberEFFECTIVE 01/01/2015MSRPMAP

656780

Extended Magnetic Platform

$69.99

NONE

Policy
This MAP Policy establishes the authorized advertised price and advertising standards for the Sizzix Products listed above. Resellers are prohibited from advertising prices below the authorized Minimum Advertising Price.

Resellers who fail to comply with this MAP Policy may, in the sole discretion of Ellison, have their business relationship with Ellison terminated and, in the future, Ellison may refuse to sell Sizzix Products or to fill customer orders for Sizzix Products made by the Reseller.

Advertising
This MAP Policy applies to listed or advertised prices, and not prices at which Sizzix Products are actually sold by retailers at their physical store locations, so long as in-store advertising is consistent with this MAP Policy the MAP is not crossed out in any in-store display. Resellers remain free to negotiate directly with a unique customer and to sell Sizzix products at any price they elect.

“Advertising” includes, but is not limited to, internet promotion or advertisement, search engine advertising, email marketing, online display advertising, social media marketing, search engine optimization (including title pages and descriptions), internet banners, pop-ups or pop-up under ads, auction web sites, reserve prices on auction web sites, shopping web sites, internet “shopping cart” prices, shopping feed and shipping engine advertising, affiliate marketing, print advertising, radio advertising, TV advertising, cataloging, direct mail marketing, and couponing.

Changes to MAP Policy
All matters of interpretation, application and enforcement of this MAP Policy shall remain within the sole discretion and judgment of Ellison. At any time, and without notice, Ellison may modify the terms or prices contained in this Policy.

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